Think of all the business cards out there, exchanging hands in serendipitous encounters, potential-client meetings and large industry conferences. All of the best Visiting cards serve a purpose: They provide information about you and your work, and they hopefully encourage the receiver to follow up with you in some way. And as part of your identity, a great business card reflects your personality.

“So, in the latest version of our business cards we stripped most of that away, relying on our website to provide connection options. We simplified it to one phone number, one email address and a URL that takes you to each person’s personal page on the company website. The effect is understated yet bold. Like that strong, silent type standing in the corner. You can’t miss it.

The business card is the strongest, most personal piece of collateral you have. It carries the company’s identity as well as your own; it’s your name on the card, after all. You either hand it to someone personally or send it in the mail along with a personal note, so it’s an intentional connection. We believe that your brand should be simple and bold. Iconic. Simplicity is powerful.